Understanding the Psychology of Marketing has been an easy read. Marketing and sales have been predominant in my work history.

As I now immerse myself into the online marketing industry, I knew your book would be a must read. This eBook did not fail to live up to its reputation.

Not only will Understanding the Psychology of Marketing help in my online business but also in my day-to-day life as well!

The first half of the book was great and then to my surprise, it just got better ... I am now very motivated and I have taken action with the next step in my business plan.

One of my future desires is to create a course and teach new entrepreneurs how to start their own business. When I do, I will use your eBook as a textbook for the course.

Thanks and …see you at the top.

Clayton Kessler
Kelowna, B.C.

This course should carry a public warning! After reading the entire book twice (I couldn't believe it first time round), I am still amazed at how simple this is - once you realise what is actually going on behind the scenes.

To be honest, at first I was expecting more of the same old hyped-up standard Internet marketing strategies, but I was curious as to what "choosing a pet" had to do with running a business? This is completely different from the usual fear-based tactics we are bombarded with all the time. I am only going to use this technique for marketing from now on!

Your book is so full of surprises, some of them funny and some of them shocking. This kind of knowledge can only come from someone who has been in the trenches.

Thank you Chris, for sharing your experience and teaching me how to be a better and more efficient marketer. Your "Five Minute Challenge" is awesome (and it really works!)

Réman Fischer
Winchester, England